Is WhatsApp marketing legal in India?

Yes, when done through the official WhatsApp Business API with opt-in consent and approved templates. Bulk-messaging via personal WhatsApp numbers violates Meta's terms and gets the number banned.

How much does WhatsApp Business API cost in India?

BSP fees in India typically range from ₹0.30–₹0.85 per utility message and ₹0.85–₹1.30 per marketing message. Most BSPs also charge a setup fee between ₹2,500 and ₹5,000.

What is the difference between WhatsApp Business app and API?

The free WhatsApp Business app is for one-to-one chats with up to 256 contacts per broadcast. The API supports unlimited automation, chatbots, multi-agent inboxes and approved promotional templates.

WhatsApp Marketing for Indian SMBs — A 2025 Playbook

How to use WhatsApp Business API for lead nurturing, broadcasts, and sales automation. Templates, tools and compliance for Indian SMBs.

Growth plans starting at ₹1,999/month