When should I use a landing page instead of a full website?

Use a landing page for paid traffic with a single CTA — ad campaigns, lead magnets and product launches. Use a full website for organic search, brand authority and exploration traffic.

What is a good conversion rate for a landing page in India?

8–25% is normal for a focused landing page tied to high-intent ad traffic. Full websites typically convert at 1–4% because the audience is broader.

Can a landing page rank on Google?

Yes, but it competes hard. A standalone landing page ranks best for branded or hyper-specific commercial keywords. For broad organic SEO, a multi-page website almost always wins.

Landing Page vs Website — Which Do Indian SMBs Actually Need?

Clear difference between a landing page and a website. When to use each, costs and conversion benchmarks for Indian businesses.

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