What is the minimum Google Ads budget for an Indian small business?

₹15,000/month is the realistic floor. Below that, Google's algorithm cannot collect enough conversion data to optimise, and most of the spend ends up wasted.

How much do Indian businesses pay per lead on Google Ads?

Typical CPL ranges by industry: salons ₹80–₹200, clinics ₹250–₹600, coaching ₹200–₹500, home services ₹150–₹400 and lawyers ₹600–₹1,500.

Should I use Search ads or Performance Max as a small business?

Start with Search ads on bottom-of-funnel keywords because they are predictable. Add Performance Max once you have at least 30 conversions per month to feed the algorithm.

Google Ads Budget for Small Business in India — How Much Is Enough?

Realistic Google Ads budgets for Indian SMBs by industry. CPC, CPL benchmarks for salons, clinics, coaching and home services.

Growth plans starting at ₹1,999/month